3 ways to teach yoga online in 2021
Since the birth of a new world where forced social distancing, masks and lock-down is the new normal, the “yoga studio” or “yoga teacher” had no choice but to evolve online. Since March 2020, there has been a HUGE shift in digital learning! Google searches for ‘online yoga classes’ grew by about 530% compared to the preceding two months. In other words, there are heaps of yogis online who want to practice! And now that yogis across the world have sampled the convenience and accessibility of online yoga, the online landscape is growing.
What does that mean for yoga teachers? It’s simple, if you do not have an online offering, you are missing out on potential students.
What are the benefits of teaching online yoga?
- Increase your reach! You can build a global community and spread your yoga message far and wide!
- Work remotely! Becoming location independent is liberating because you can teach classes, create videos, and connect with your community no matter where you are.
- Generate passive income! Even while you’re catching Zzz’s, you can earn money! (Sounds good doesn’t it?)
Online yoga offers so many opportunities so the big question is, what’s the best option for your yoga business?
Here are 3 easy ways you can teach yoga online:
- Live stream
- To create membership & live stream services
- Host an online course Online live Streaming with Zoom
With this choice, Zoom is your online studio. It’s great because it’s live and interactive. You can provide students with adjustments, keep it personal and keep your community space alive.
It’s super easy to manage, many studios send out a link 30 minutes prior to the class and open the space at least 10 minutes before (because staying in touch and engaged with your students is the core of any successful yoga business).
Pros: It’s easy to communicate with your students and vice versa
Cons: Poor internet connectivity causes lagging or even stops streaming all together
Tip: Turn off your waiting room so if people join late you don’t have to let them in
Online live streaming with a membership
This is a great option (especially if you have a whole lotta Zoom classes saved to the cloud to use as content!). A membership like Uscreen is a website where you can upload all your classes and even tutorials.
This is great for yoga teachers, especially if you have existing content or want to create a passive income. Even consider this coupled with Zoom live streaming to give your students the best of both worlds.
Pros: You can provide your students more offerings (tutorials, workshops and other digital products)
Cons: There is some digital learning involved, so ask questions, watch tutorials and be prepared to put in some time.
Host an online yoga course
According to the report, the online course market was valued at around USD 3.61 billion in 2018 and is expected to reach approximately USD 25.33 billion by 2025!
Why is this relevant for yoga teachers? Well, if there is someone doing an online course in origami, there is certainly someone wanting to do an online yoga course of sorts. Sound good? How do you go about it?
Identify your ideal students
Who are your ideal students? Dive deep and understand what a day in their life looks like from when they open their eyes
Build an email list
Using a mail service like ConvertKit is great because you are collecting student information from students who are interested in YOU! It’s not spam, it’s information that can help them in their everyday lives.
Identify a challenge are they experiencing
When you identify a problem within your expertise, it’s great because you can really be a support to your students and offer a solution in the form of a course (or another digital product). For example, creating a course for inflexible people wanting to become flexible yogis. With dedication and the correct postures it is an actionable solution to a problem.
Pros: Generates passive income and allows you to expand on your knowledge as a teacher
Cons: You need to build up an email list first so that you have an audience to launch an online course to
No matter what decision you make, remember making a bad decision is better than no decision at all! We are all navigating our way through this online space and your students are forgiving of that. If you need a hand figuring out where you want to go with your business, let’s chat and move forward!