Your yoga webpage can be much more than an online brochure if done right: think about how great having total control over what people see when they visit? A website is a lot like your house, you have to make it inviting and welcoming. A template can serve as the foundation for a great yoga website but if what’s inside doesn’t live up to expectations, then no one is going to stay for too long.
When it comes to the internet, your website is essentially an opening act. It needs to captivate and entice your ideal student into investing in you as a yoga teacher; if not, they’ll move on without ever seeing what else you have up your sleeve.
The whole reason you’re building or refreshing a website is to boost sales. Right? So let’s talk about what your website REALLY needs in order to take visitors from semi-interested to actual paying students.
1. Your Brand Message
Your yoga website is a representation of who you are, what you do, and who you do it for. When you’re clear on your brand message, and you communicate this across your website, it affirms to your visitors that they’re in the right place. When you speak to their struggles and challenges and use your yoga website to highlight how you can help them move from A to B, visitors as potential students can’t help but come back time after time.
So when we see something that speaks to our interests from someone we feel connected to, like having a passion for helping people through mindfulness and movement – then chances are, this will be very appealing.
Think about these 3 questions.
- What’s the thing only you can solve for them?
- What are they struggling with that your yoga offerings can provide solutions for?
- What area of expertise are they looking to you for?
2. Hook’em in quick
Now we’ve all heard this before. You have up to 8 seconds to hook someone who lands on your yoga website and that’s not a whole lot of time, but if you kick off your site with the right headline, they’ll stay!
You should have something compelling right from the moment someone lands on your homepage, maybe it’s your unique yoga discipline, maybe it’s calling out a specific pain point your ideal student deals with, maybe it’s sharing a desired end result or maybe it’s a quick “who I am, what I do” statement so that it’s very clear who you serve and how, allowing your visitor to decide if they are in the right place.
Be mindful, your website is not about YOU, it’s about them. Your job is to capture that in a way that you still share parts of yourself and your journey while clearly stating how you help or serve others.
3. Pieces of you
People connect with people, so if you don’t include pictures of yourself in your website, it’s a missed opportunity to make a connection. I know it’s tempting to throw in a stock image but this is YOUR sacred space in the online world, so make it like a piece of home. This may seem like a small detail but trust me when I say the sales are in the details.
4. Keep it Simple
Think about your own behavior online. Are you more inclined to click on menu tabs that are easy to understand or the super creative ones? Keep it simple and straight forward, no need to reinvent the wheel here. When you’re starting out, the most important items to have on your menu are:
- About Page (Hint this is the most read page on your website)
- Schedule or events showing where people can find your classes
- Blog, where you create posts to show your expertise and breathe new life into your website to help with SEO discoverability
- Contact Page
5. Feature Testimonials
Testimonials help your visitor envision themselves working with you. If someone else has experienced those results, maybe they can too! Testimonials help bring other student’s experiences and words to share the value that you bring and the transformations you can help achieve. You have to believe in your offers so much that asking for testimonials is an easy thing to do. Including testimonials will solidify you as an expert and build up more belief in those students who are on the fence that they should probably do it too. The best part is that you don’t need a huge amount of testimonials, just a couple that showcase your most recent offerings.
The most important thing with your website is to have fun with it. Share your personality and why you’re the right yoga teacher for them. Remember you can get an incredible designer, pay all the money, but if people are not sticking around to see what you have to say, none of that will help you grow your yoga business.
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