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How a mission statement enhances your yoga business and yoga practice

[vc_row][vc_column][vc_column_text]Your mission statement captures the goals and beliefs of your yoga business, but did you know that a personal mission statement acts as a compass that can guide you towards achieving goals from your practice as well?

What’s your why?

As a yoga practitioner, ask yourself why you practice yoga and what you want from it. Are you taking time to connect with your mind, body, and soul? Are you looking for stillness? Do you want to increase your strength? What are your strengths and what are you working on?

Understanding your personal goals increases focus and discipline, it also gives you a clear idea of who you are and where you are at.

As a yoga teacher, your vision about how you see yourself tells your ideal students what you’re all about and what sets you apart from other yoga teachers.

Narrowing down your personal goals influences your professional goals.

Creating your mission statement for your yoga business

Your mission statement needs to be about you, what makes you unique, what makes you different and what makes you YOU!

Narrowing down your niche will make this process easier, so think about your professional goals and values. Your mission statement should reflect your yoga niche for example are you an inflexible yogi teaching stretches to enhance flexibility? Are you an athlete specializing in yoga for runners? Do you have a psychological interest in trauma and the benefits of yoga releasing trauma in the body?

No matter who you are and how saturated this industry is, remember what Dr Seuss says

“Today you are You, that is truer than true. There is no one alive who is Your than You.”

Writing a mission statement for your yoga business

There are 3 parts to a mission statement:

  1. Describe your ideal student.
  2. Describe your yoga offering.
  3. Name what makes your service unique and why your ideal students should buy it over another.


  • Keep it short.
  • Don’t limit yourself.
  • Don’t be afraid to change it as your yoga business and change.

Share your mission statement

Now that you’re done, share, share, share, share!

As a yoga practitioner sharing makes it real and will inspire you to make it come to life. As a yoga teacher, sharing it to your website and with your ideal students will set you apart from the competition out there.


Whether you’re looking to refine yours, or if you don’t have one, it’s time to get one! For easy to follow steps in creating your mission statement download my Build your Dream Yoga Brand today!

Think of this as the mid-line of your practice and business, if you ever feel lost, all roads lead you back to this point. Staying true to yourself as a practitioner and teacher will always steer you right.[/vc_column_text][/vc_column][/vc_row]