[vc_row][vc_column][vc_column_text]Writing your Instagram bio may be one of the easiest things to do on Instagram, but it also requires a bit of planning and pizazz. You see, within the first 7 seconds of someone meeting you, they’ll form an impression of who you are and decide whether or not to follow.
Now, more so than ever, “first impressions last” so you’ll want to make a good first impression with your Instagram bio so you can attract new potential students and grow your audience. I’m gonna share 6 tips that’ll help you do just that.
Tip #1: Optimize Your Instagram Name
The cool thing about Instagram is that when you pair a name with a searchable keyword, like “yoga teacher” you will come up in the search results for “yoga teacher”. Include your name and what your ideal student is most likely to search for, for example, Gabi Metz – Yoga Teacher to increase your discoverability.
By doing this, you’re helping them see that they’re in the right place. Check out how Ashley Turner includes her name and yoga and therapy together.
Tip #2: Highlight Your Skills & Ideal Student
A good Instagram bio explains what type of yoga you offer, who you do it for, and how they will benefit from it. Bossbabe hits the nail on the head with their message. They include “we help bossbabes grow profitable and online businesses” at the beginning of their bio. Right away, new visitors will know exactly what they offer and whether they can be supported by this account.
Tip #3: Strategically Choose Your Keywords
Using specific keywords in your Instagram bio won’t improve your searchability on Instagram but it gives your account more focus, so you can connect with like-minded followers. Having a clear idea of your yoga brand at the core will help you decide what keywords align with your mission and your ideal student’s challenges.
The Body Shop is a great example, they use words like a “force for good” and “self-love” and corresponding emojis “💚 🌍🌱🐇” (When you have a limited amount of space to write, emojis are a great way to sum up your message).
A scroller needs to feel heard and like they can get support from an account before they follow. Help them do this by using keywords that tug on heartstrings and are relevant to them.
Insight Timer does this really well by focusing on “sleep” “anxiety” and “Stress”.
Tip #4: Get A Link For Your Links
The link in your Instagram bio is easy to find and clickable, making it essential if you want to drive traffic to your website or another landing page. Using Linktree, Solo, or Later to include clickable links will help your scrollers go further along the journey with you.
Check out how Andrea Hannemann is able to direct her users to where they should go next.
Tip #5: Add Your Contact Information
With an Instagram business profile, you can add your contact information to your Instagram bio. This includes your email address, phone number, and even a physical address. And the awesome part is that it doesn’t eat into your description space!
Jessica Sepel’s account has an email button that takes you straight to her inbox.
There you have it lovelies, while this may be a small part of your Instagram strategy, this plays a HUGE role in attracting the right kind of followers to you. To recap,
- Explain who you are and what yoga style you teach.
- Target your ideal student with specific keywords.
- Link to your website, blog posts, or landing pages using a link hoster.
- Optimize your account for Instagram business.
And trust me, unlike everything else on Instagram, working the algorithm on this is a piece of cake.
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