[vc_row][vc_column][vc_column_text]Starting a yoga blog for your yoga business may be the last thing on your to-do list, I mean between posting on Instagram and teaching yoga, taking the time to start a yoga blog takes a back seat. The problem is, most yoga teachers who write blogs, are inconsistent, quit, or spend 90% of the time creating and less time sharing and promoting. And then the inevitable happens and they give up.
What if I told you that having a yoga blog has the power to transform your yoga business? Truly. What if I told you that content creation didn’t have to be so time-consuming? It’s possible. Here’s how you can get started and create content that potential students actually want to read.
Why You Should Start A Yoga Blog?
You Can Support Your Yoga Students With Additional Resources
Your yoga students need support in more ways than just a drop-in Zoom class. They need skills and strategies that they can apply in their everyday life. When you do this, you also establish yourself as an expert in your field. There is no better place to start sharing your thoughts, opinions, and advice than a blog.
It Can Help To Build A Community
When you set up your blog, you can receive comments which means your students can interact with your content and you off the mat! When you share your blog details with them, you spark interest, when they can comment and be part of a conversation, you build a community.
It’s A Great Way To Grow Your Audience
When you blog and collaborate with other Yoga Teachers, you extend your reach and build your audience online. Having a blog as a space to do this, where you can share the content over and over, will grow your audience.
How To Create Content For Your Yoga Blog
1. Poll Your Audience
That’s right, think about it like this, who better to inform your content than the people in your community? Instagram Stories is such a powerful tool in getting feedback from your audience by using the question sticker and polls. You can ask them:
- What questions do they have about yoga or their yoga practice?
- What are their biggest struggles at the moment?
- What do they want to know more about?
When I’m stuck for content, this is by far the best tool in my toolbox.
2. Have A Goal
Creating for the sake of creating is going to get you burnt out. Your content should feed your business. You need to have a goal in mind and use your content as part of a strategy so that you can achieve what you want from your yoga business. Always ask yourself, what’s the goal of this post?
3. Have A Next Step
Your blog is just the starting point, but it doesn’t have to be the end. Always include an invitation for your reader to take the journey further. In other words, a little freebie will go a long way. Think of it like this, if they land on your site accidentally, there’s a chance they won’t find it again easily, so offering them a tempting freebie that relates to the blog post is a strategic business move.
4. Make It Easy On The Eyes
Interesting fact, people don’t read online they scan. The layout of your blog is as important as the content that goes into it. Break up your content into small paragraphs with bold headlines, making it easy for people to quickly scan and get the content they are most interested in. If there’s too much text, it’s likely they’ll move on.
5. Add Your Personality
I see this a lot, blog posts with long blocks of text with facts, facts, and some more facts that make you sound like a Wikipedia article. Starting a yoga blog is a place for you to share your perspective on a topic, your experience, insights, and your story. It’s YOUR take on a common topic that matters to your readers.
There you go lovelies. If you adopt this approach to creating yoga blog content, you will notice a huge transformation in your business. One where you no longer depend on avenging the Instagram algorithm, but rather supporting your students with something that will have a significant effect on your business.
WANT TO LEARN HOW YOU CAN RE-PURPOSE YOUR BLOG CONTENT?
Download this FREE guide to get started