[vc_row][vc_column][vc_column_text]It’s so easy go on auto pilot when creating your yoga content, talking about the benefits of a pose, or why one needs to make time for meditation while still trying to promote yourself as a yoga teacher. Coming up with fresh content can be hard, so here are 3 easy ways you can spice up your yoga content and connect with your students:
1. Educate AND Entertain your students with your content
The online world is a noisy place, and the only way to attract people’s attention is by creating content that’s relevant. Knowing who your ideal student is allows you to create content that matters to them – appealing to their struggles, their challenges as well as their hopes and dreams. Knowing this is golden because it makes your yoga content relevant to them.
For example, if your yoga students are busy moms, content ideas could include:
- 10-minute morning routine that wakes me up more than a cup of coffee
- How yoga helps you look younger
- Yoga poses for better sex
- Yoga poses to relieve headaches
- Easy breathing techniques to teach your kids
This is educational, entertaining, and also keeps you in the picture, right? Check out how Sophia Thom inspires and educates her students while remaining true to her authentic voice.
2. Post at the Right Frequency and Timing
This may seem unimportant, but this small tweak could have a significant impact on your reach. Being consistent with your timing, whether you’re on Facebook or Instagram, should be adjusted according to your ideal students.
The goal is to post daily on Facebook and Instagram and weekly on your blog, YouTube channel or Podcast. When it comes to your social media. If you’re starting out, use these times as a guideline of when to post:
- Facebook – 1-4pm and 2-5pm and weekends get the most engagement
- Instagram – 11am-13:00pm and 19H00-21h00
and if you have got a good following check your history and student’s engagement and aim to post during those times.
A content calendar can really help relieve the overwhelm of “what to post or publish!”. Check out my 6 month content calendar designed especially for yoga teachers that you can use across all platforms, not just social media.
3. Embrace different content formats
We’re all different. Some people prefer video, some like photos, others enjoy listening to audio, while some love to read. Embracing different formats allows you to tap into your students in different ways.
This doesn’t mean you need to do it all at once, it just means you need to be open to learning new things. Showing up for your students online like you do for them on the mat helps build the like, know and trust factor – a really good muscle to exercise when reaching out to prospective students and retain existing ones.
Changing your yoga content up can have a significant impact on how your ideal students see you and engage with you! Remember, they want so much more than yoga poses and you have so much more to offer them. Your yoga content is a chance to show them how you, as a yoga teacher, can help them live their best life! Be inspiring, be educational but most importantly, be yourself!
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